Arzanà develops these operations providing different solutions that are individually defined and based upon the customer's objectives and strategies.

The PR operations, media relations and press office may also cover different services within a communication plan that, depending upon the customer's needs, can be superimposed, narrowed or expanded to cover both the institutional and promotional communication as well as the standard press office functions.

Operations

• All media coverage: press, tv, radio, internet
• Media identification and exposure opportunities
• Press conferences
• Site visits
• Interviews and in depth reports
• Press tours
• Production of press releases and press kits
• Company profiles
• Publishing opportunities, advertorials, special collaborations

Fields of expertise

• Culture and entertainment
• Consumer products
• Fashion and luxury goods
• Lifestyle
• Food products
• Tourism
• Health and well-being
• Sport & motors
• High tech